Skip to content
Get Free Consultation

Google Ads Types and Formats

Google Ads Types and Formats

Quick summary

This guide explains 8 Google Ads options: Text promotions, Picture promotions, Video promotions, Responsive advertisements, Item Shopping advertisements, Exhibit Shopping advertisements, Call-just advertisements and Application advancement advertisements. Use it to pick the right format for your goal and budget.

Text promotions: exactly you'd anticipate that they should be: advertisements that just have words, or text, in them. These are the least demanding advertisements to begin with, and show up at the top and lower part of Google's query items. At their most essential, a standard Google Ads message advertisement is comprised of title message, a presentation URL, and portrayal message. You can make your text promotions stand apart with expansions that give extra data, as sitelinks and your place of work.

Picture promotions: can incorporate static designs or intelligent .gif and streak pictures in an assortment of sizes. Because of their visual configuration, picture advertisements are bound to grab a client's attention and assist you with showing your item or administration in real life. Assuming a publicist decides to run advertisements in picture designs, Google will show them on the Google Display Network, which incorporates more than 2 billions sites and applications.

Video promotions: incorporate recordings. This Google promotion arrangement can show up on YouTube, as well as different sites and applications as a feature of a Google Display crusade. Video advertisements might show up toward the start, center, or end of other video content. They can be skippable or non-skippable, and take many shapes and sizes.

Responsive advertisements: naturally change their size and organization to fit the site they're showing up on. They could change their variety and designing to mix in, providing them with the vibe of a local advertisement. Responsive promotions show up as text or picture advertisements all through the Google Display Network. They may be square or rectangular, or show up at the top, center, or side of a site. Whenever you make a responsive advertisement, you'll transfer various varieties of your title, portrayal, pictures, and logos so Google can make mixes for you.

Item Shopping advertisements: can be made with Google Shopping efforts. This promotion design shows up in Google Search, Google Image Search, and Google Shopping. Item Shopping promotions incorporate an item picture, title, cost, and a connection to your store. You can likewise add more data like current advancements, item evaluations, and client audits. With visual and evaluating data, Product Shopping promotions are intended to drive customers to buy.

Exhibit Shopping advertisements: permit you to grandstand (joke planned) different items on the double. These advertisements are planned for customers who are hoping to settle on a retailer, instead of a singular item. They need to peruse and see related items. This advertisement design is extraordinary for acquainting individuals with your image or a product offering. Exhibit Shopping advertisements show up in Google Search, Google Shopping, and that's only the tip of the iceberg.

Call-just advertisements: have a comparable appearance to message promotions, however the emphasis is on your business telephone number. Whenever individuals click on the promotion, it sets off a call straightforwardly to your business, driving leads and business. Call advertisements show up in Google Search, however just on gadgets that can settle on telephone decisions.

Application advancement advertisements: are intended to get individuals to download and connect with your application, with joins that take them directly to the application store or your application. Application advertisements show up in Google Search, the Google Play store, and all through the Google Display Network. Like responsive advertisements, you furnish Google with titles, portrayals, pictures, and recordings about your application. Then Google consolidates these resources with data from your application store leaning to make and show your advertisements in various organizations.

Share this article

The Digital Dubai Team

Digital marketing and web design agency in Dubai & Abu Dhabi, helping UAE businesses grow with SEO, paid ads and social media for 15+ years.

Keep reading

All articles
Instagram Ads

Instagram Ads Types And Formats

Instagram promotion are posts for which associations can pay to serve to Instagram clients. They give off an impression of resembling…

The Digital Dubai Team · 1 min read
YouTube Ads

5 Different Types of YouTube Ads

1. Skippable In-Stream Video Ads: First up on the rundown are skippable in-transfer video advertisements, which can be served either before…

The Digital Dubai Team · 3 min read
Facebook Ads

Facebook Ads Types and Formats

1-Image Ads: Simple picture promotions are a fantastic method for beginning with Facebook paid publicizing. You might make one in only a…

The Digital Dubai Team · 3 min read
Call +91 99582 76296 Chat on WhatsApp

Get a free consultation

Leave your number and our expert will call you back.

No spam, no obligation. See our Privacy Policy.

Trusted by 2,500+ businesses in the UAE